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Salesforce Marketing-Cloud-Personalization Practice Exam Questions
Marketing Cloud Personalization Accredited Professional Exam (AP-216)
Total Questions : 121
Update Date : August 24, 2026
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Salesforce Marketing-Cloud-Personalization Sample Question Answers
Question # 1A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A. Use a segment to setup a filter, then use the filter in campaign statistics
B. Use a segment to set a global goal
C. Use a segment to specify certain actions, which can be set as the goal for a campaign
D. Use engagement compare functionality to see the differences in key metrics and behaviours
Question # 2
How many total global goals and filters can you define for your dataset in IS?
A. 64 total for both filters and goals
B. 25 filers and 25 goals
C. Unlimited
D. 300 total between filters and goals
Question # 3
ETL feeds must follow explicit specifications and requires which type of file format?
A. CSV
B. JSON
C. Binary
D. TextDocs
Question # 4
ETL feeds must follow explicit specifications and require which type of file format?
A. Binary
B. CSV
C. JSON
D. Text
Question # 5
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A. Audience
B. Salesforce data
C. API D. Date based
Question # 6
What two features of interaction studio have functionality to perform an A/B testing?
A. Templates
B. Campaigns
C. Segments
D. Recipes
Question # 7
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
A. External Email Campaign Events ETL
B. Transaction ETL
C. Product ETL
D. Manual Segment ETL
Question # 8
How many days after the date of upload will files be deleted from the SFTP?
A. 180 days
B. 30 days
C. 60 days
D. 90 days
Question # 9
Which three components of a server side campaign must be coded by a developer?
A. Campaign Setip
B. Parsing the JSON Response
C. Tracking of campaign statisticsd
D. Content Selection
E. EVENT API Request
Question # 10
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
A. Rule Based Testing
B. Variation Testing
C. A/B Testing
D. Time Based Testing
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