Salesforce Marketing-Cloud-Intelligence Practice Exam Questions

Salesforce Marketing-Cloud-Intelligence Sample Question Answers

Question # 1

What is the relationship between “Media Buy Key” and “Campaign Key”?

A. Many-to-one (one Campaign Key has many Media Buy Keys)
B. Many-to-many
C. One-to-many (one Media Buy Key has many Campaign Keys)
D. One-to-one

Show Answer

Question # 2

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketingCloud intelligence. For each data source, the source, the data follows a namingconvensions as … Facebook Ads Naming Convention - Campaign Name:CampID_CampName#Market_Object#object#targetAge_TargetGenderTwitter Ads Naming Convention- Media Buy NameMarketTargeAgeObjectiveOrderIDGoogle ads Naming Convention-Media Buy Name:Buying_type_Market_ObjectiveThe client wants to harmonize their data on the common fields between these twoplatforms (i.e. Market and Objective) using the Harmonization Center. Given the aboveinformation, which statement is correct regarding the ability to implement this request?wet Me - Given the above information, which statement i 's Correct regarding the ability toimplement this request?

A. The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Adsnaming convention contains mufti delimiters.
B. it is not possible to do this, as the naming conventions are different
C. This is not possible as the naming conventions are in different fields (Campaign Nameand Placement Name)
D. The client will be able to do this and it will require building three patterns.

Show Answer

Question # 3

What is the relationship between "Media Buy Key" and "Creative Key?

A. One-to-many (one Media Buy ley has many Creative Key)
B. One-to-one
C. Many-to-many
D. Many-to-one (one Creative Key has many Media Buy Keys)

Show Answer

Question # 4

Which three statements describe Overarching Entities? 03m 23s

A. Once the data streams in which Custom Classification values were mapped are deleted,their data is deleted.
B. Some overarching entities hold a Many-to-Many relationship with the main entity, andothers hold a One-to-Many relationship with it.
C. When needed, these entities can act as a main entity, replacing the original one.
D. These are mappable dimensions that are present in each and every dataset type
E. The values of these entities are stored at the workspace level, rather than the datastream level

Show Answer

Question # 5

Which three statements accurately describe the different data stream types in MarketingCloud intelligence?

A. Every data stream type includes the Medio Buy entity
B. All data stream types consist of at least one entity
C. All data stream types share at least one mutual measurement
D. Each data stream type has Its own main entity
E. Each data stream type has its own set of measurements

Show Answer

Question # 6

What Is a disadvantage of using a Vlookup formula?

A. Can return values only from the same data stream type
B. It cannot be used more than once from the same data stream.
C. Could extend processing time of data streams.
D. It allows classifying data only on a basis of mutual entity keys.

Show Answer

Question # 7

Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?

A. Campaign Category
B. Device Category
C. Device Browser
D. Geo Location

Show Answer

Question # 8

Ina workspace that contains one hundred data streams and a lot of data, what is thebiggest downside of using calculated dimensions?

A. Performance
B. Ease of setup
C. Ease of maintenance
D. Scalability

Show Answer

Question # 9

Which two statements are correct regarding LiteConnect?

A. It does not require any identification of entities, keys or any other categorization.
B. The dataset does not conform to the standard data model
C. All of the dimensions mapped within a LiteConnect data stream are consideredoverarching entities.
D. Data coming from LiteConnect cannot be harmonized with the rest of the workspacedata via the harmonization center at a later step.

Show Answer

Question # 10

Animplementation engineer is requested to extract the second positionof the Campaign Name values.The Campaign values consist of multiple delimiter types, as can beseen in the following example:Campaign Name: Ad15X2w&Delux_wal90Desired value: Delux Which three harmonization methods will achieve the desired outcome?

A. Calculated Dimensions
B. Patterns
C. Vlookup 0
D. Data Fusion
E. Mapping formula

Show Answer